The Dew You Serum
DESCRIPTION
Meet Dew You, our all in one solid serum created to simplify and elevate your daily ritual. This waterless formula deeply hydrates, delivers antioxidant protection, and defends the skin barrier from environmental stressors like airborne pollutants, UV rays and dryness. Simply glide over your skin to leave it nourished, ultra-hydrated, and luminous.
REASONS TO LOVE IT
- Hydrates + locks in moisture
- Supports the skin barrier
- Defends against environmental stressors
- Rich in antioxidant protection
- Portable, waterless solid stick
- Perfect for travel and on-the-go rituals
- Clean, vegan formula in plastic free packaging
INGREDIENTS
Helianthus Annuus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Squalane, Camellia Sinensis Leaf Extract, Curcuma Longa (Turmeric) Root Oil, Haematococcus Pluvialis Extract, Lutein, Beta-Carotene, Canthaxanthin, Rosmarinus Officinalis (Rosemary) Extract
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How To Use Dew You
Glide Dew You over clean skin, sweeping from the center of the face outward. Continue down the neck toward the collarbones, then gently massage into the face, neck, and décolletage.
Frequently Asked Questions
Can this be my serum and moisturizer in one?
Yes! Dew You was designed to function as a concentrated serum AND moisturizer in one effortless step, delivering lasting hydration and barrier support. For most skin types, it’s all you need!
Where does this fit in my routine?
Use it on clean skin right after cleansing. In the morning, follow with SPF. At night, use it as your final step. For a more indulgent nighttime ritual, apply a generous layer before bed like a sleeping mask and wake up to soft and deeply nourished skin.
Does this replace my sunscreen?
No. While Dew You is powered by antioxidant-rich ingredients like astaxanthin, turmeric, and green tea extract to help protect against free radical damage caused by UV rays, we always recommend finishing your morning ritual with a broad-spectrum SPF for daily UV protection.
Does it feel greasy?
Not at all! It melts beautifully into the skin and leaves behind a soft, healthy glow without feeling heavy or oily.
What makes Dew You a more conscious skincare choice?
Dew You was designed with intention from the inside out. Our waterless formula helps reduce unnecessary fillers and is made with naturally derived ingredients that nourish and support the skin barrier. It’s certified vegan and housed in plastic-free and compostable packaging for a more thoughtful approach to skincare and the planet.
I have another question, how do I get in touch?
We love to hear from you! Email us at hello@iaobeauty.com