Meet The Founders

IAO Beauty was founded by two busy models with a shared belief: skincare should defend skin against the realities of modern life.

After years spent on set, under studio lights, in city air, on airplanes, and constantly moving between climates, we experienced firsthand how much daily environmental stress asks of our skin. Traditional skincare often felt disconnected from that reality.

We created IAO Beauty to bring elevated environmental defense and barrier support to women always in motion.

Our Philosphy

IAO stands for inside and out because we believe true beauty begins beneath the surface. Our philosophy is rooted in the idea that skincare should do more than sit on the skin, it should protect, strengthen, and support your skin’s natural resilience through the realities of modern life. Designed for women always in motion, our waterless essentials are created to travel with you, defending the skin barrier against daily environmental stress while turning skincare into a simple, intentional ritual.

Our Values

The principles that guide everything we do

Environmental Defense

Designed to help protect skin from daily exposure to dryness, pollution, oxidative stress, and changing climates.

Intentional Simplicity

We believe in fewer, better products that deliver real results without overwhelming the ritual.

Sustainability

From waterless formulations to plastic free packaging, we are committed to creating beauty that is better for both skin and planet.

Beauty Inside and Out

True beauty is holistic. We honor the connection between inner wellbeing, daily ritual, and how skin feels in the world.